Galileo London

Think no broadcaster will ever crack CRM? Think again.

Galileo is retained by Viacom’s MTV in the UK to support its e-CRM operations – customer and prospect acquisition, growth, loyalty and retention. Operating at a strategic level, we’ve been working across the MTV business to revolutionise their relationship marketing – and in the process set a blueprint of envy for other broadcasters everywhere.

And since we kicked off, we’ve delivered countless campaigns for them – including our “first to market” Video Music Awards (VMAs) and European Music Awards (EMAs) communications – as well as revising wholesale the way in which MTV talks to its viewer base online. And we’re also particularly proud of our acquisition initiatives – including MTV Blagger, where music fans everywhere can blag free tickets to gigs all across the UK.

Our precise results are a closely guarded secret by virtue of client confidentiality, but we have in just three months:

• Dramatically increased subscriber numbers
• Increased open and click through rates
• Massively reduced unsubscribe rates
• Rolled our brand new weekly email template for quick-turnaround dispatch
• Produced templated communications for hero programmes such as The Hills and The City
• Supported the launch of Twilight’s “New Moon”
• Begun integration of CRM between traditional channels such as email and social media channels such as Facebook
• Developed ‘kits’ for other brands (e.g. Viva) and markets (e.g. MTV Australia/NZ).
• Developed generic data management technologies for low-cost, rapid-development of new online acquisition initiatives

We continue to support MTV at a strategic level and are rolling out ‘Phase 2’ of tactics in the next six months, including a substantial Christmas and New Years’ commercial marketing package.

Visit web site

Services provided

• CRM Strategy
• Web Site Design
• Web Site Development
• Widget Design
• Widget Development
• Email Design
• Web Services
• Data Audit